SENSE: Designing experiences for a new cultural era
Dr Jelena Dabic is building a new kind of cultural infrastructure for the future. Her latest venture, SENSE, is a digital platform that helps people reconnect with meaning. Not through content, but through experience.
- Name:
Dr Jelena Dabic
- Professional background:
PhD in Musicology and Composition
- Business Idea:
A digital platform for curated experiences at the intersection of art, technology, and spirituality
- Company name:
SENSE
- Business site:
Serbia
The constant rush and endless impressions of daily life can feel overwhelming. Imagine stepping into a museum or gallery, surrounded by countless artworks, and not knowing where to begin. With SENSE you can transform your hectic museum visit into a serene and meaningful one. Before you start your gallery journey, SENSE invites you to take a quick 60-second emotional check-in. If you feel overstimulated, the app provides calming rituals and can give you a carefully selected tour that invites mindful contemplation. With SENSE you can save the experience in your personal journal and the museum gains valuable, anonymised insights into visitor engagement and emotional responses.
From immersive walks, concerts, and rituals to sonic journeys, each experience is co-created by a growing network of artists, guides, and cultural innovators, shaping a space where art, technology, and spiritual inquiry intersect to foster deeper connections in the post-digital age. The platform, developed under Jelena’s creative umbrella S::ROAD Studio, uses artificial intelligence to create personalised experiences based on a person’s emotional state, location, time, and intention.
Having lived in Germany since 2008, Jelena draws inspiration from both her academic background in musicology and her experience as part of the Serbian diaspora. Reflecting on her journey, she encourages future diaspora entrepreneurs to be bold. “If you have an idea, why not pursue it? There is room for all ideas in the world.”
The pilot phase of SENSE is planned to take place in Serbia. By involving local artists, filmmakers, and technical professionals in the production process, it aims to support creative jobs and encourage new ways of making experiences.
We’re shifting from the era of content creators to the era of experience creators. Our generation doesn’t need more noise – it needs resonance.
Further information on the offers available to the Serbian diaspora can be found below.